We believe:
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- That all our costs for goods and services that we sell are clear and easy to understand for grieving families.
- That you won’t receive unsolicited visits or phone calls selling funeral or cemetery goods or services you may not want or need.
- That all Funeral Counselors are certified and educated through accredited programs.
- That the after-death care profession is held to a high standard of professionalism that ensures it takes responsibility for all of its actions.
- That you are comfortable knowing where your money is going when you buy services in advance.
- That storage and care for the deceased by a funeral home is on the company premises and held to the highest standard.
- That abusive and unethical practices are prosecuted to the fullest extent of the law.
- That all cemetery chapels are affordable and accessible to all members of the public and competing funeral service providers.
- That all current and future cemeteries be required to allow owners to reuse their occupied plots after 40 years, should owners desire.
- The promotion, education and provision of green burial practices be made available as an option to the public.